CASE STUDIES

Your success is our success

REAL RESULTS FROM REAL CAMPAIGNS

Here is what consistent, well-structured Meta advertising actually delivers for NZ service businesses.

Property Management

Property management · Wānaka, New Zealand · 60-day campaign · February–April 2026

28

qualified leads

$7.25

avg cost per lead

5,079

people reached

$203

total ad spend

THE CHALLENGE

This client needed to grow their property management client base in Wānaka — a competitive market where most referrals come through word of mouth and visibility is limited. They wanted a consistent, trackable way to attract new landlords and property owners without spending a large budget or managing marketing themselves.

WHAT WE DID

We ran two parallel lead generation campaigns on Facebook and Instagram over 60 days. The first campaign used a value-led Insight Guide offer to attract landlords in the research phase. The second used a practical checklist to capture people closer to a decision. Both campaigns ran simultaneously on a modest $3.38/day budget, targeting property owners in the local area.

WHAT WE LEARNED

The Insight Guide outperformed the checklist — generating leads at $6.02 each compared to $9.19. Longer-form value content resonated more with this audience than a quick-win offer. This insight shapes how we approach future campaigns for service businesses: lead with education, not shortcuts.

THE RESULT

28 qualified leads in 60 days, reaching over 5,000 local property owners — all on a total ad spend of NZ$203. Cost per lead: $7.25. Every contact captured, every result tracked.

Easy Action Steps for Small Business Owners

If you would like to start the day with qualified leads that are ready to book your services, contact us for a friendly chat. We'll look at your business and tell you exactly what a Meta ad campaign can do for you.

No obligation.