CASE STUDIES

Your success is our success

REAL RESULTS FROM REAL CAMPAIGNS

Here is what consistent, well-structured Meta advertising actually delivers for NZ service businesses.

Home and Co Property Management

Property management · Wānaka, New Zealand · 60-day campaign · February–April 2026

28

qualified leads

$7.25

avg cost per lead

5,079

people reached

$203

total ad spend

THE CHALLENGE

Home & Co needed to grow their property management client base in Wānaka — a competitive market where most referrals come through word of mouth and visibility is limited. They wanted a consistent, trackable way to attract new landlords and property owners without spending a large budget or managing marketing themselves.

WHAT WE DID

We ran two parallel lead generation campaigns on Facebook and Instagram over 60 days. The first campaign used a value-led Insight Guide offer to attract landlords in the research phase. The second used a practical checklist to capture people closer to a decision. Both campaigns ran simultaneously on a modest $3.38/day budget, targeting property owners in the local area.

WHAT WE LEARNED

The Insight Guide outperformed the checklist — generating leads at $6.02 each compared to $9.19. Longer-form value content resonated more with this audience than a quick-win offer. This insight shapes how we approach future campaigns for service businesses: lead with education, not shortcuts.

THE RESULT

28 qualified leads in 60 days, reaching over 5,000 local property owners — all on a total ad spend of NZ$203. Cost per lead: $7.25. Every contact captured, every result tracked.

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