We recommend a minimum ad budget of $300–$500 per month for Starter campaigns and $500+ per month for Growth campaigns (plus management fee). Your budget will depend on your industry, goals, and competition — and we'll help guide that decision during the strategy phase.

Results vary depending on your industry, offer, and market. However, our focus is always on generating qualified leads or bookings — not just clicks or likes. Most clients start seeing traction within the first 2–3 weeks of the campaign.

No! For the Starter Campaign, we can use a lead form directly on Facebook and Instagram. For the Growth Campaign, we recommend a simple landing page or funnel. We create that for you as part of the package.

Absolutely! You’ll be involved in key decisions like target audience, offer, and brand messaging. But once we launch, you can relax knowing everything is being managed for you.

You’ll receive regular updates with key metrics, leads collected, and performance insights. Growth campaigns also include monthly reports and strategic check-ins to keep everything aligned with your business goals.

Just a short discovery call! We'll discuss your business goals, offers, and target audience. Then we’ll take it from there and handle the setup, creative, and launch.

Yes, especially for trade service businesses offering high-ticket or time-sensitive services (like roofing, plumbing, electrical, renovations, etc.). We focus on generating qualified leads from locals actively needing your service, not just clicks. Need to fill in-job wait time with extra contracts? Let the campaign help you get those extra customers for you.

Absolutely. We’re experienced in working within franchise branding rules while still creating campaigns tailored to your local market. We’ll align with your head office requirements and still craft a strategy that attracts leads specific to your location or territory.

Professionals offering services with high trust or high value (like dental consults, insurance quotes, legal help) benefit from education-based ads and strong offers (like free consults, second opinions, or guides). Our Growth Campaign is designed to support higher-consideration services, nurturing interest and turning it into booked appointments.

Yes — we tailor campaigns for industries with advertising rules or compliance requirements. Whether you're in finance, health, or legal services, we create ad copy and funnels that stay within guidelines while effectively attracting your ideal client.

Most NZ and Australian service businesses should budget NZ$800–1,500 per month in ad spend for at least 90 days to test Facebook ads properly. Expect to pay NZ$15–40 per lead in New Zealand and AU$20–50 in regional Australia (AU$30–70 in metro areas) for most trades, plus campaign management.

First enquiries typically arrive within 1–2 weeks of launch. You should have a clear read on your cost per lead by week 6, and a reliable, optimised flow of enquiries by 60–90 days. Judge a campaign at 90 days, not 9; early weeks are Meta's learning phase.

We work with established trades and service businesses — builders, electricians, plumbers, heat pump and insulation installers, landscapers, property managers and architectural builders — across New Zealand and Australia. We take one business per industry per city, so we never work for your competitor.

Yes. Meta ad campaigns are managed entirely remotely, and we work with Australian trades and service businesses on the same one-business-per-city basis as our New Zealand clients. Regional markets like the Sunshine Coast, Toowoomba, Geelong, Ballarat and Bendigo are a particularly strong fit.

A good cost per lead is NZ$15–40 in New Zealand and AU$20–50 in regional Australia for most service businesses; the broader industry benchmark is NZ$25–60. The number that matters more is cost per booked job: a NZ$50 lead that becomes a $30,000 project is cheap. Our campaign for a Wānaka property management business delivered 35 qualified enquiries in 70 days at NZ$8.25 per enquiry.