You didn’t start your business to become a marketer, 

you started it because you’re great at what you do and wanted to make a difference.

But somewhere along the way, you realized that growing a business isn’t just about doing good work, it’s about being seen.

When I first set out to start my own business, I had the same thought every small business owner does: “I better learn how to get clients, or I won’t have any.” So, I dove deep into marketing — learning everything I could about how lead generation actually works. The more I learned, the more I saw a pattern: so many local business owners were relying purely on word of mouth. And that works, however they are reliant on work coming their way when the clients want, and struggle to grow beyond their networks.

Most didn’t have huge budgets to experiment with and after trying a few “fancy” marketing options that didn’t deliver, they became skeptical about where to put their money. That’s when I decided to focus on simple, effective, data-driven strategies using Facebook, Instagram, and now LinkedIn campaigns. Tools that can precisely target the right audience. All metrics are measured so I can monitor its performance and make adjustments where needed to maximize ROI.

With over two million New Zealanders on social media every day, the opportunity for small businesses to reach clients in their area or outside is real. My goal became clear: help small business owners attract more clients online, without confusion or guesswork.

Using my background in science research and teaching, I developed the Small Business Marketing Survey (see link below) a project that lets business owners reflect on their own marketing, share their frustrations, challenges, and wins. From those insights, I create easy-to-understand marketing strategies that actually work in the real world,  not just in theory.

One of my clients, for example, had a loyal email list of 300 people but struggled to fill her classes. We ran a marketing survey, identified what her audience really wanted, who she wanted to target, we refined heir offer, and launched a small, focused campaign. Within weeks, her bookings increased, her confidence grew, and marketing no longer felt like guesswork.

That’s what Vision Marketing is about:  turning uncertainty into clarity, and effort into results.

Today, I’m continuing to build tools and resources  from digital marketing templates to survey insights  so small business owners can make smarter marketing decisions without wasting time or money. I also run ongoing research through the Small Business Marketing Survey, where participants receive three practical quick wins, and get featured across my publications.

Because I believe great small businesses deserve to be seen, trusted, and chosen and if I can help make that happen, then I’ve done my job.

At Vision Marketing, you’re not just getting a service,  you’re gaining a partner who understands what it’s like to grow from the ground up, and who knows how to make marketing finally work for you, not against you.